Democratic National Convention
generous Eagle
Sometimes falls prey
he can not see or know
disguised trap.
Antonio Vivaldi: "L'aquila generosa"
( Moctezuma )
introductory lines
According to Greek myth, Pan, the god of shepherds, half man, half male goats, at once monstrous and seductive, it could appear as a shade tree and cause a sudden terror among the peaceful inhabitants of Arcadia.
In early 2006, López Obrador is viewed as the next President of Mexico. Earlier this year the PRD candidate for president was ten percentage points above the National Action candidate. If it had not resorted to negative campaigning (on which to build a negative image of the opponent) and strategies of war propaganda, it is likely that Felipe Calderon currently holds the Presidential Chair.
This work is intended to demonstrate the use of the fundamental principles of war propaganda in the context of the last presidential election, whose main target was Andrés Manuel López Obrador, and its influence on the generation of the opinion public. The above principles are outlined by theorists such as Arthur Ponsonby, P. Quentin, Jean Marie Domenach and recently by Anne Morelli. The above authors agree on the existence of three fundamental elements of war propaganda work: 1) a terrified population, 2) the construction of the enemy and 3) justification for the ultimate goal. In order to corroborate the influence of war propaganda and negative campaigning on the image of López Obrador, an opinion poll conducted in the municipality of Naucalpan de Juarez, Mexico State.
The effectiveness of negative campaigning, political scientists explain, is that voters are more influenced by the attacks made each candidate, and identify the ability to attack the leadership and the press tends to bring them more attention than the proposals of the candidate.
The panic is induced in situations of extreme tension and impending crisis, it means a silent threat, the threat that things are unsettled and tip in an abominable chaos. Thus, public opinion is shaped by moral panic. Violating the fear in the electorate is a form of pressure on voters, which is regarded in other countries as a major electoral crime. The main objective of this strategy, as expressed Jenaro Villamil, was "using all the power of the television screen and the main radio frequencies to generate fear about the possibility of a victory for the candidate of the left" . In the case of presidential elections in 2006, using mostly pictures out of context to present López Obrador as a danger to the country.
only people not allowed to handle, also the employers who fear losing their tax privileges to Lopez Obrador, decided to join the negative campaign against him. Read
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